Beyond plain language: techniques for communicating complex concepts and processes
Time: Thursday 20th October 09:55-10:30
Room: Ballroom 1
Track: User Experience & Content
Do you set out to create beautiful, usable content every day but find that it’s, well, kind of impossible given the terminology you have to use, and the elaborate processes you have to guide users through? Do you need to persuade users to do things that are complicated, time consuming, or difficult, or that there’s little precedent for? Do people bounce off your website, or call or email because they just. don’t. get. it?
In this presentation, Diana Campbell, Content Lead at Oxide Interactive, will share practical techniques she uses to prune, sort, untangle, package and clarify content about complex concepts and processes, reducing bounce rates and enquiries, and increasing engagement. She’ll also cover strategies for convincing stakeholders to let you give impenetrable content the makeover it needs.
In this presentation, Diana Campbell, Content Lead at Oxide Interactive, will share practical techniques she uses to prune, sort, untangle, package and clarify content about complex concepts and processes, reducing bounce rates and enquiries, and increasing engagement. She’ll also cover strategies for convincing stakeholders to let you give impenetrable content the makeover it needs.
Diana Campbell
Diana Campbell is the content lead and content designer at Oxide Interactive. She is an innovative digital content strategist with 20 years' experience working client-side in government agencies, universities and global companies. In 2013, she founded her own start up. She has deep understanding of content design for large, complex websites with diverse audiences, having worked as a content producer, content team leader, information architect and delivery manager in Australia and the UK (The Home Office, Queensland University of Technology, Transport for London). At Oxide Interactive, she works with a diverse multidisciplinary team of designers and Drupal specialists on digital products for public good. Recent projects include DFAT’s Indo-Pacific Centre for Health Security website redesign, Workforce Australia for the Department of Education, Skills and Employment and the National Clinical Terminology Service for the Australian Digital Health Agency. With every project, Diana aims to set a new global standard for solving business and user problems through digital content.