A personalisation UX playbook
Time: Thursday 20th October 11:00-11:35
Room: Elevate
Track: User Experience & Content
A user centric approach to website design and architecture generally involves user research, discovery of user goals and the definition of user pathways and journeys through the site. Content needs to be designed to support the user to complete their tasks and move them onto the next stage. The personalisation and customisation of content adds another dimension for the designer to consider and opens the way for an enhanced user experience to be designed and delivered.
This presentation will present a playbook which can be used by UX and content designers to deliver better user experiences. The playbook will cover concepts such as:
- taxonomy to better categorise content along a number of dimensions.
- microcontent for delivering personalised experiences
- integration of personalisation into traditional approaches
- the future role of content in a personalised world.
Finally the presentation will review the Drupal contrib space and identify modules which can help with delivering personalised experiences.
The presentation will be of interest to:
- UX designers
- Content designers
- Marketers
- Site owners
This presentation will present a playbook which can be used by UX and content designers to deliver better user experiences. The playbook will cover concepts such as:
- taxonomy to better categorise content along a number of dimensions.
- microcontent for delivering personalised experiences
- integration of personalisation into traditional approaches
- the future role of content in a personalised world.
Finally the presentation will review the Drupal contrib space and identify modules which can help with delivering personalised experiences.
The presentation will be of interest to:
- UX designers
- Content designers
- Marketers
- Site owners
Andre Kakos
Digital Experience Lead specialising in Human-centred Design methodologies to deliver solutions that live on that rarified ground where User Needs meet Business Objectives and best practice Technology. This is backed up with 10 years experience working for a range of national and international brands as a lead UX consultant. He has also worked inside digital and integrated agencies both leading independents and for global groups.