How to write for the online medium
Time: Thursday 20th October 14:05-14:40
Room: Elevate
Track: User Experience & Content
In this presentation, I’ll cover the latest in website writing best practices, drawing on research from Nielsen Norman Group. The presentation will cover:
-The different ways people read online (eye-tracking evidence)
-How to write for scanning readers
-Writing in plain English and readability tools
-The inverted pyramid structure
-How to write accessible content
-How to use the Australian Government Style Manual
This presentation will help writers (professional writers and occasional writers) maximise their copy for the unique online medium.
-The different ways people read online (eye-tracking evidence)
-How to write for scanning readers
-Writing in plain English and readability tools
-The inverted pyramid structure
-How to write accessible content
-How to use the Australian Government Style Manual
This presentation will help writers (professional writers and occasional writers) maximise their copy for the unique online medium.
Phillipa Martin
Phillipa has over 25 years’ experience as a corporate writer and editor, with a specialisation in online writing. She’s written blogs, website content, brochures, articles for corporate magazines, video scripts, training scripts, and multimedia displays. Phillipa also has extensive experience as a speaker and trainer, running courses in online writing, corporate writing, general ‘good’ writing, and creative writing. She’s a published author and holds a Doctor of Philosophy in creative writing.
Phillipa currently works at Salsa Digital as a content strategist, project manager and rules as code (RaC) business analyst.
Phillipa currently works at Salsa Digital as a content strategist, project manager and rules as code (RaC) business analyst.