New agency, new voice: From workshop to website in 4 months
Track: Non-technical
How do you create a distinctive identity and voice for a new agency, then bring it to life through a website in just four months?
Join Tim and Shannon as they share the journey of NAIC’s new brand and Drupal SaaS website – from early discovery through to design, development and launch.
They’ll share how brand workshops shaped the agency’s identity and voice, audience research informed the website experience, and close collaboration with Drupal developers brought it all to life.
At the heart of the project was the relationship between strategy, design and development. By bringing these disciplines together from the start, the team could make informed decisions, solve problems quickly and keep moving towards a shared vision.
Tim and Shannon will take a practical look at how their team took a new agency from workshop to website in just four months - and what you can learn from their experience.
Join Tim and Shannon as they share the journey of NAIC’s new brand and Drupal SaaS website – from early discovery through to design, development and launch.
They’ll share how brand workshops shaped the agency’s identity and voice, audience research informed the website experience, and close collaboration with Drupal developers brought it all to life.
At the heart of the project was the relationship between strategy, design and development. By bringing these disciplines together from the start, the team could make informed decisions, solve problems quickly and keep moving towards a shared vision.
Tim and Shannon will take a practical look at how their team took a new agency from workshop to website in just four months - and what you can learn from their experience.
Speakers
TIm Gay
Tim is the Head of Design at Annex, and an industry leading UX designer with over 20 years experience working in the design and user experience space. During that time, he has delivered major projects for the Federal government, including the National AI Centre, Australian Signals Directorate, Department of Agriculture, Fisheries and Forestry, the Digital Transformation Agency, and Australian Taxation Office, as well as online learning platforms for iCanStudy.
Tim is passionate about design and committed to creating functional, engaging, and visually compelling digital products that meet user needs. He works closely with developers to ensure solutions are not only intuitive and user-friendly, but also practical, scalable, and technically achievable. With a proven track record of leading design projects, Tim consistently delivers high-quality digital products that balance user outcomes, business objectives, and technical requirements.
Tim is passionate about design and committed to creating functional, engaging, and visually compelling digital products that meet user needs. He works closely with developers to ensure solutions are not only intuitive and user-friendly, but also practical, scalable, and technically achievable. With a proven track record of leading design projects, Tim consistently delivers high-quality digital products that balance user outcomes, business objectives, and technical requirements.
Additional speakersShannon Li is a Managing Consultant and content designer at Sol People who has spent more than 15 years wrangling words, websites and complicated content.
She specialises in content design, information architecture, accessibility and governance, with experience across major Australian Government agencies and digital services including the NAIC’s ai.gov.au, ASD’s cyber.gov.au, the Clean Energy Regulator and DFAT. Her work spans everything from large-scale content transformation and IA through to user research, governance and helping teams manage complex content at scale.
With hands-on experience across Drupal and GovCMS, Shannon knows what happens when good content design meets the realities of big, complex platforms - and how to make things simpler for both the people using them and the teams behind them.
Her approach is grounded in user needs and best-practice standards, with a healthy belief that complex information can still feel simple.
She specialises in content design, information architecture, accessibility and governance, with experience across major Australian Government agencies and digital services including the NAIC’s ai.gov.au, ASD’s cyber.gov.au, the Clean Energy Regulator and DFAT. Her work spans everything from large-scale content transformation and IA through to user research, governance and helping teams manage complex content at scale.
With hands-on experience across Drupal and GovCMS, Shannon knows what happens when good content design meets the realities of big, complex platforms - and how to make things simpler for both the people using them and the teams behind them.
Her approach is grounded in user needs and best-practice standards, with a healthy belief that complex information can still feel simple.