Does Discovery have a branding problem?
Track: Non-technical
Discovery is often the first stage in a project - exploring the problem space, uncovering insights, and laying the groundwork for solutions. But, most digital projects don't start with a blank page anymore. They begin with a budget decision, a business case, or a solution that's already taking shape. With so much thinking happening before discovery starts, it's fair to ask: what are we actually discovering?
This session explores how discovery is evolving, the value it continues to create and whether it’s time for a rebrand.
This session explores how discovery is evolving, the value it continues to create and whether it’s time for a rebrand.
Speakers
Morgan Goulding
Morgan Goulding is a Managing Consultant and Lead Service Designer at Annex, helping organisations design and deliver better digital experiences for users and staff.
Morgan has led discovery, research and design activities across a range of Australian Government digital projects, from website redesigns to large-scale transformation programs. Working with stakeholders, subject matter experts and delivery teams, she brings design, content and technology together to create simpler, clearer and more effective digital services.
Morgan has led discovery, research and design activities across a range of Australian Government digital projects, from website redesigns to large-scale transformation programs. Working with stakeholders, subject matter experts and delivery teams, she brings design, content and technology together to create simpler, clearer and more effective digital services.