The Importance and Path to Growing the Drupal Community through Marketeers
Time: Thursday 21st March 14:00-14:15
Room: Doric
Track: People & Culture
Drawing on my experience as a Solutions Engineer at Acquia and competing for sales against some of the most well-known and flashiest CMS vendors on the market, I want to discuss the importance of growing the community of Drupalists to include passionate marketeers and the steps that need to be taken in order to do so. I can offer perspectives on why organisations choose other CMS platforms even when Drupal is backed by organisations that offer the additional security and 'peace of mind' that comes from doing business with an established vendor. The presentation will also address how current feature sets, marketing efforts and tools can improve to attract the types of marketing 'influencers' or champions within organisations that can help to ensure Drupal is their CMS of choice, not just now but at subsequent/future organisations they work with as well.
Speakers
Marcus Duhon
Marcus Duhon is a Senior Solutions Engineer at Acquia, known for his insightful approaches that help customers develop and evolve their digital strategies through innovative solutions in an ever-evolving landscape. With a wealth of experience in digital solutions and a keen understanding of consumer behaviour and market trends, Marcus has become a trusted advisor for both businesses and non-profit organisations seeking to maximize their online presence and technology investment ROI.