Designing encapsulated content
Time: Wednesday 13th May 11:40-12:10
Room: Loft
Track: User Experience & Content
Links are great: they’re what makes the web a connected network, rather than just a bunch of documents. But sometimes, our users aren’t looking for connections. They don’t want to ‘see also’ or ‘read more’ or go down a rabbit hole. They just want an answer to a question or help with a task.
This talk is about the ways in which good intentions – our desire to offer choice and avoid the appearance of a dead end – can actually harm users’ confidence that they’ve reached their destination. We’ll get some practice spotting moments of uncertainty and frustration, and we’ll talk about how to fix them by designing encapsulated content – content that conveys a sense of clarity, containment and completeness.
This talk is about the ways in which good intentions – our desire to offer choice and avoid the appearance of a dead end – can actually harm users’ confidence that they’ve reached their destination. We’ll get some practice spotting moments of uncertainty and frustration, and we’ll talk about how to fix them by designing encapsulated content – content that conveys a sense of clarity, containment and completeness.
Speakers
Angus Gordon
Angus is a director of Weave Content Strategy and Design, a specialist consultancy that helps organisations create sustainable content systems and practices. Angus has been a content strategist since 2010, and has been speaking at Drupal events since Drupalcon Sydney 2013. Angus's current thinking and work focuses on applying user-centred content design principles to structured content and other system-level problems.