Super-charging Drupal and GovCMS with ethical personalisation and content powered by Salesforce
Track: User Experience & Content
ICON, a leading supplier of Drupal and GovCMS solutions, has joined forces with Xenai Digital, an acclaimed Salesforce partner, to bring enhanced marketing and content personalisation capabilities to government and enterprise websites. This collaboration enables clients to leverage Salesforce’s powerful suite of tools to deliver personalised digital experiences while maintaining the highest standards of security and compliance.
By integrating Salesforce’s advanced marketing automation, AI-driven insights, and content management features directly into Drupal and GovCMS platforms, ICON and Xenai Digital are equipping organisations with the ability to create more engaging, relevant, and dynamic web experiences tailored to user needs.
By integrating Salesforce’s advanced marketing automation, AI-driven insights, and content management features directly into Drupal and GovCMS platforms, ICON and Xenai Digital are equipping organisations with the ability to create more engaging, relevant, and dynamic web experiences tailored to user needs.
Speakers
Chris Dodds
Chris Dodds is the co-founder and Managing Director of Growth & Innovation at Icon Agency (ICON) – one of Australia's most recognised integrated digital communications agencies and member of the Drupal Services Panel (DSP). He specialises in digital transformation and human-centred design and is passionate about creating accessible digital services for all Australians.
Additional speakersAdditional speakers include Pauline Pangan – CEO Xenai Digital, a leading local Salesforce agency, and Robin Leonard – Xenai Digital Partner and technical lead.