Forming an AI strategy for a digital agency
Track: People & Culture
The release of GPT-3 in 2020 marked a pivotal moment in the democratisation of AI, showcasing the transformative potential of large language models (LLMs) across industries. By providing an accessible API, it allowed developers, businesses and researchers to integrate advanced AI into their applications without needing to train their own models. Since then, the proliferation of publicly available AI tools has revolutionised how organisations innovate and operate.
In this session, we’ll take you on our journey of adopting AI to enhance our services, optimise operations, and create greater value for our clients. We’ll share how we aligned AI initiatives with strategic business goals, identified high-impact opportunities for AI integration, and developed a pragmatic roadmap to bring these ideas to life.
Drawing on real-world examples, we’ll explore the successes - and the lessons learned - of incorporating AI into our business. Key topics include:
Evaluating your own AI-readiness
Selecting the right tools and platforms
Fostering a culture of innovation
Addressing ethical concerns
By the end of the session, participants will leave with actionable insights to craft a forward-thinking AI strategy tailored to the unique needs of your digital agency.
In this session, we’ll take you on our journey of adopting AI to enhance our services, optimise operations, and create greater value for our clients. We’ll share how we aligned AI initiatives with strategic business goals, identified high-impact opportunities for AI integration, and developed a pragmatic roadmap to bring these ideas to life.
Drawing on real-world examples, we’ll explore the successes - and the lessons learned - of incorporating AI into our business. Key topics include:
Evaluating your own AI-readiness
Selecting the right tools and platforms
Fostering a culture of innovation
Addressing ethical concerns
By the end of the session, participants will leave with actionable insights to craft a forward-thinking AI strategy tailored to the unique needs of your digital agency.
Speakers
Kurt Foster
Kurt has over 20 years of experience across a multitude of technologies and frameworks in a number of business and government positions. He spent the last seven years working in the Victorian Public Service, where he became Director of Architecture and Platform Engineering in the Department of Government Services.
Kurt recently rejoined Salsal Digital as Chief Technical Officer. As CTO, he’s responsible for the overall technical direction of Salsa and our tech team, executing on the strategic technology roadmap and providing technical advice to shape operations.
Kurt recently rejoined Salsal Digital as Chief Technical Officer. As CTO, he’s responsible for the overall technical direction of Salsa and our tech team, executing on the strategic technology roadmap and providing technical advice to shape operations.
Additional speakersAlfred Deeb, Founding Director, Salsa Digital
Alfred is a passionate advocate for open-source innovation and its pivotal role in transforming the public sector. As the founding director and CEO of Salsa Digital—an open-source digital innovation company dedicated to delivering public infrastructure and services for the public good—Alfred has built a team of talented digital experts. Together, they have partnered with government, industry and community to contribute to and lead several whole-of-government open-source programs across Australia, fostering collaboration and driving impactful digital transformation.
Alfred is a passionate advocate for open-source innovation and its pivotal role in transforming the public sector. As the founding director and CEO of Salsa Digital—an open-source digital innovation company dedicated to delivering public infrastructure and services for the public good—Alfred has built a team of talented digital experts. Together, they have partnered with government, industry and community to contribute to and lead several whole-of-government open-source programs across Australia, fostering collaboration and driving impactful digital transformation.