Building digital experiences that align to Digital Service Standards

Track: User Experience & Content

The Digital Service Standard (DSS), produced by the Digital Transformation Agency (DTA) focuses on putting people and business at the centre of government digital service delivery. The standard guides digital teams to create and maintain digital services that are:

- User-friendly
- Inclusive
- Adaptable
- Measurable

To design and deliver to the DSS, agencies should build digital experiences that are or include:

User-centered design: Agencies must engage in extensive user research and testing throughout the lifecycle of a digital service. This includes understanding user needs and involving them in the design process to ensure the service meets their expectations and preferences​.

Accessibility and inclusivity: All digital services must comply with Web Content Accessibility Guidelines (WCAG) 2.1 AA, ensuring usability for people with disabilities and other diverse needs. Inclusivity considerations are also extended to those with limited digital literacy or from diverse backgrounds​.

Data security and privacy: Agencies are required to uphold data protection laws and implement robust security measures. Transparency about data usage, protection and compliance with privacy regulations is essential​.

Performance measurement and continuous improvement: Agencies must monitor the effectiveness of their digital services and report on performance regularly. This includes setting metrics for accessibility, usability and overall service quality, with an aim to improve based on feedback and testing results​.

Interoperability: Making digital services compatible with other government systems and data sources to facilitate streamlined access and integration across services is another key focus​.

This presentation will delve into the obligations of DSS 2.0, and provide practical considerations for agencies and digital service providers in the challenge of building effective digital experiences.

Speakers

Paul Morriss
Paul Morriss, Chief Operations Officer, Salsa Digital

Paul has over 30 years of experience delivering digital programs. He has experience in senior technical leadership, management/executive and consulting roles. Paul has delivered major projects in Australia as well as projects in Singapore, California, Boston and New Zealand. Prior to working at Salsa, Paul was a Principal Consultant at PA Consulting Group, where he was the lead technical architect for the design and delivery of the IT systems to support Singapore’s electricity deregulation. He’s also held senior technical leadership roles at Cambridge Technology Partners and SAI Global.

Paul has worked at Salsa Digital since 2008 where he is an owner and equity partner. As COO Paul oversees many levels of the Salsa business, primarily driving operations. He’s also active in business development, strategy and governing the delivery of Salsa’s strategic accounts and work programs.
Additional speakersJulia Topliss, Digital Practice Lead & Engagement Manager, Salsa

With nearly 30 years of experience across diverse roles (including agency and client side), Julia has a wealth of project delivery expertise. This gives her a unique perspective on digital solutions and client needs.

Before joining the team at Salsa, Julia built her reputation at some of Australia’s leading digital agencies including her own business, consistently driving successful project outcomes. Julia is also an active member of the DrupalSouth Committee, where she contributes to the advancement of the Drupal community in Australia.

Now, as a new addition to the Salsa team, Julia is excited to bring her extensive knowledge and passion to the team, supporting innovative solutions and community engagement.