Unlocking GovCMS Personalization: Custom Metatags and Convivial Profiler in Action

Track: User Experience & Content

Explore the evolution of Drupal personalization through the integration of the "Custom Meta" module into the Metatag ecosystem(https://www.drupal.org/node/3380911). This session uncovers how the new submodule has revolutionised the creation of custom metatags, simplifying advanced personalization setups, especially for GovCMS platforms. Attendees will also gain insights into using the JavaScript library "Convivial Profiler" to build user profile personalization seamlessly.

This presentation showcases:

The origins and evolution of the "Custom Meta" module and its absorption into the Metatag module.
The impact of this innovation on the ease of creating custom tags.
How these changes enable advanced personalization on GovCMS sites, with practical examples.
A deep dive into "Convivial Profiler" and its integration with Drupal, enabling dynamic user profile-based content personalization.

Target Audience:

Drupal developers, site builders, and digital strategists who:
Work with GovCMS or other Drupal-based platforms requiring personalization.
Are interested in leveraging custom metatags for improved user experiences.
Wish to learn about integrating JavaScript personalization tools like "Convivial Profiler" with Drupal.

Prerequisites: The audience should have a basic understanding of Drupal and Javascript.

Speakers

Naveen Valecha
Naveen Valecha is a long time member of the Drupal community. He has contributed to many modules and patches. He is a frequent contributor to the core Drupal source code and documentation. He also maintains a few contributed modules. He’s also a Git Administrator and Webmaster at Drupal.org He works at Morpht responsible for maintaining and building Convivial CXP to deliver the personalisation into Drupal.