Site search - A relevance case study

On site search serves a critical function for visitors. Search results relevance and optimisation often gets overlooked in the push to go live and there is little appetite to revisit search because of its black box nature.

Business users want their site visitors to have a google search experience but don't understand efforts and cost that that go into creating that experience. This talk examines site search implementation through a case study and provides some strategies and tactics that will allow business users to implement effective site search to provide a google experience without the huge price tag.