The UX of Content Guidance

Presented by: Matt Fenwick, Oxide Interactive
Level: Novel topic - suits all levels
Length: Full 20 minutes

When organisations set out to improve their content, they often start with a writing style guide: a document that sets out the rules in detail.

But is that even the best approach for our users - the people in our organisation who are creating and maintaining content? Is a guidance document the best approach for driving the behaviour change we seek?

In this presentation, Matt Fenwick, Content lead at Oxide Interactive, will share tools and systems he's used over 20 years in the field. Explore the psychology of habit formation and how this can be used to embed guidance within workflows, and structure writing to make a better quality output (almost) inevitable.